Writing SEO-Friendly Slugs: A 5-Minute Checklist

What makes a slug good

A slug is the part of the URL after the domain. Google uses it as a ranking signal and users use it to decide whether to click.

The checklist

1. Lowercase everything. Mixed case creates duplicate-content risk.
2. Use hyphens, not underscores. Google splits on hyphens.
3. Skip stop words. "the", "a", "of" add length without meaning.
4. Match the H1 intent. The slug should echo what the page is about.
5. Keep it under 60 characters. Long slugs get truncated in SERPs.

Turn any title into a slug

Paste a headline into our Slug Generator to get a clean, SEO-friendly URL in one click.